EMMA (The Ethnic Multicultural Media Academy) was established in 1997 to celebrate diversity, equality and multiculturalism within the UK through the successful launch of the EMMA Awards. Since then, EMMA has striven to promote equality, social cohesion, corporate social responsibility and universal human rights. This has been achieved through various Advertising and awareness campaigns that challenge ignorance, extremism, and racism in all their forms.
"History, despite it's Wrenching Pain, cannot be unlived, but if faced with courage, need not be lived again" (Maya Angelou) - Video Ad
Social Responsibility
CSR is the ability to address social issues, to encourage good social cohesion and to contribute to everyone’s health and happiness. This has never lain solely in the hands of politicians and consumers are now more aware than ever of the impact corporate brands have on modern society:
91% want companies to give them more information about how they are supporting causes
38% have purchased a product associated with a cause in the last 12 months
" EMMA is a great initiative to bring together and
acknowledge publicly the professionalism, expertise and contribution of the
recipients...and will continue to make a great contribution to the ethnic
and mainstream media in Britain. "
Too many times we feel helpless when it comes to the issues that influence the world that extends beyond our inner circle. Specifically, when it comes to dealing with racism today, we tend to shy away and think the issue is too big, or that the opinion of one person or a few individuals won't make a difference. This is where EMMA steps in to let you know that you can be the one to encourage the ethic and corporate social responsibility we all have. We help to answer the question, "What is diversity?" and we provide the education and opportunities that are needed to address cultural diversity in our society.
By offering a portal where individuals and groups can access information about diversity and how it applies to our world you can get involved in cultural diversity activities and do more than just hear and read about cultural diversity in the news. We offer the opportunities you need to take action and to make a difference in your communities and as a result, make a difference in society as a whole. Discover where you can hear diversity speakers so you can learn more about what others are doing and about what you can do. EMMA Interactive allows you to learn more about worldwide issues by publishing articles on racism and how it affects other parts of our world. You'll also learn about the impact that the EMMA Awards continue to make, bringing to light those who are already working toward change. The icons we recognize set examples for all of us and show us that change can start even on the smallest level. Take a look around, read our articles for more information, find out how you can get involved, and ask yourself what diversity means to you.
Promotional Show Reel 
