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Celebrating Multicultural Britain

multicultural britain

These two ad campaigns were designed to promote the EMMA Awards and The EMMA festival listings.

The design made use of the Union Jack flag to reflect the multiculturalism of the British Isles.

The lack of a Football shirt for the United Kingdom flag lays the suggestion of the need for a national identity involving the whole populace.
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The entire design brings into focus the different labels and titles given to ethnic minorities, and pushes the idea that all cultures should exist under one banner.

The adverts were also used as the front covers of the EMMA Awards ceremony presentation magazines in 2003 and 2004.

  “I would like to say to the patrons and people in EMMA that they are doing a wonderful job of cementing solidarity with the people of South Africa. This solidarity has over many years brought the people of Britain and South Africa closer together. I hope that my receipt of this award will in a small way add value to the work that EMMA is doing in promoting cultural diversity and co-operation.”

  Nelson Mandela
Former President of South Africa and EMMA Lifetime Achievement Recipient  
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“Thank you for honouring me the Ethnic Multicultural Media Award for Lifetime Achievement. It is an award I share with all ethnic communities, who have striven to surpass their obstacles and achieve their dreams. As in the United States, Britain is lucky to draw from the talents of a community rich in ethnic diversity. The vital cultural contributions by people of African, Asian, West Indian and Middle Eastern descent are integral to the progress of British culture and business at large.”
  Muhammad Ali
Championship Boxer and EMMA Lifetime Achievement Recipient
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  “As I am sure you know, my predecessor Michael Howard was a strong supporter of EMMA, and I look forward to working with you too.”
  Rt Hon David Cameron
Leader of the Conservative Party in the UK  
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“I would like to say how much I admire all that you have achieved through EMMA to promote positive images of multiculturalism.”  
  Ken Livingstone
Former Mayor of London  
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  “The power of a movement lies in the fact that it can indeed change the habits of people. This change is not the result of force but of dedication, of moral persuasion.”    
  Donald Woods
Anti-Apartheid Activist and EMMA Patron
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